» » » Heidi Beatty

Chief Executive Officer, Crown Abbey, LLC

Heidi Beatty, founder of Crown Abbey, Inc. has over 15 years of experience in developing consumer and health care products.

After gaining a bachelors degree in Chemistry from the University of York, UK, Heidi worked with Johnson & Johnson for 10 years across Europe and the US, starting as a Formulator developing products that safely and effectively clean babies skin for Johnson's Baby®. From there she applied her knowledge of skin to develop pantyliners and then wet wipes – with a focus on developing unique and proprietary claims through linking a deeper understanding of women's health and wellbeing with new technologies.

Next, she went to PDI Healthcare, where she led teams to launch Surface Disinfectants and Skin Antisepsis products – striving to develop products that prevent infections in hospitals. She not only led projects, but also brought strategic direction both in terms of process improvement for product innovation and to improve team effectiveness. Her passion for the Environment is evident in the technical solutions she brings as well as her involvement in Corporate Sustainability programs.

Heidi founded Crown Abbey (www.crownabbey.com) to support her clients in their project launches – using her unique skills of Project Management and Product Development across both Consumer and Healthcare categories. One of the clients Maternal Science is a Start-Up, where she has developed supplements, OTCs and nutritionals that are safe and effective for Maternal Health.

Her accomplishments, aside from the many product launches, include holding a Project Management Professional (PMP) certification, being the Chair of EDANA's Wet Wipe Committee for 3 years, holding a Black Belt in Six Sigma, filing several patents as well as identifying and leading multiple FDA-Remediation programs.

Are You Prepared for Risks That Could Become PR Hot Topics?

Risk Assessments are essential to every project, but how do you ensure you focus on the right areas? This session will focus on providing tools and advice to project teams to ensure the development process is streamlined - to neither skip over risks that are important to assess, nor to get bogged down in risk assessments that provide no value. Further, we will also cover the non-technical risks, including ones post-launch, which negatively affect the consumers' perception of our products and industry. To illustrate this, we can look at examples that previously hit the media such as asbestos in tampons, Bacillus Cereus in alcohol swabs and glyphosate in feminine hygiene products.

• Project Charter - defining the objectives upfront is key to assessing risk early on
• Risk Matrix - tool for the project team to determine and rank risks
• Risk Mitigation - a process to reduce the risks BEFORE launch and then manage them post-launch