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Head of Research, Euromonitor International

Svetlana Uduslivaia is a head of tissue & hygiene research at Euromonitor International. Svetlana is based in Euromonitor's Chicago office. In her role, Svetlana manages the tissue & hygiene industry research globally and coordinates the work of research teams across Euromonitor's offices worldwide. In her previous roles with the company, Svetlana managed Euromonitor's research program in Canada across a number of industries. Svetlana started her career at Euromonitor over 14 years ago as a country analyst for Canada and was located in Montreal, Quebec. Svetlana has a Master degree in Sociology from Lancaster University, UK, and Central European University (Hungary) and a Bachelor Degree in History from Moldova State University.

Global Disposable Hygiene in 2016 and beyond: Building Successful Growth Strategies in the Increasingly Complex Marketplace

While economic turbulences and significant local currency devaluation against the US dollar had unfavorable impact on the global industry revenues in 2015, organic growth remains positive. However, as the marketplace continues to evolve, competitive environment is becoming more challenging, calling for deeper understanding of consumer needs across markets and the development of country specific growth strategies.

Euromonitor International will present the results of its annual research update on current and future trends in retail disposable hygiene products, with focus on baby diapers, adult incontinence, and sanitary protection. The presentation will look at the categories' performance and the changing competitive landscape across geographies. It will discuss regional and country variations in consumer preferences and respective product innovation strategies to drive the categories' and brand growth. The presentation will spotlight some of the key challenges and opportunities in the developed regions, including private label evolution, as well as the categories' progress in some of the key growth markets with specific focus on China, Brazil, India, and Russia.