Tiffany Oliphant

Director Of Clinical Services, Floratech

Tiffany Oliphant, Clinical Services Manager at Floratech, has obtained a BSc in Molecular Bioscience and Biotechnology from Arizona State University, an MSc in Pharmaceutics with an emphasis in Cosmetic Science from the University of Cincinnati, as well as an MSc in Regulatory Science from Johns Hopkins University.  She began her career in cosmetics in 2005, holding various positions in research, technical, and quality control.  Tiffany has spent a majority of her career in clinical research and product development of cosmetic and personal care products.  Tiffany has contributed to numerous technical publications and has been invited to present at multiple events within the industry.  

An Emerging Market with Natural Opportunities: Cosmetic Face Masks and Hydrolyzed Jojoba Esters

The daily-use, cosmetic and personal care facial wipe segment of the nonwoven industry is a constantly growing market. Not only are consumers using facial wipes for cleaning, but they are also being used as a delivery system (e.g. face masks). Worldwide, the face mask market has quadrupled in the last two years with an estimated market size of about $1.6 billion; with Chinese face mask users (the largest contributors) accounting for 60% of the market share. The facial wipe market is projected to have about 10% annual growth for the next several years (compared to only 5-6% annual growth for the skincare market in general). The nonwoven wipe industry has numerous players in the personal care and cosmetic industries including Unilever, Proctor & Gamble, and Johnson & Johnson, along with private label companies like Biomed Concepts and Beauadd. For example, L'Oréal recently acquired Magic Holdings International of Guangzhou, China for almost $900 million. As with any emerging market, there are numerous opportunities for innovation and functionality in order to continue to gain consumer acceptance. Currently, the market has a variety of claims where nonwoven substrate and ingredient choice play a big role; however, according to current global trends facial wipes have yet to meet the need for multifunctional products that address concerns such as the desire for naturally-derived products, and improvements in fine lines, firming, pore size, and skin barrier function. According to a recent market analysis, over the next two years 35% of the women surveyed projected that they intend to purchase more "natural" beauty products, with millennials being the most likely. This further demonstrates the need for natural raw materials to meet these currently unaddressed market concerns. Floraesters K-20W® Jojoba [INCI: Hydrolyzed Jojoba Esters (and) Water] is one ingredient that offers cosmetic facial wipe and face mask formulators an opportunity to target signs of aging with a naturally-derived ingredient. Floraesters K-20W Jojoba can readily be incorporated into these systems to provide synergistic skin hydration effects when used with glycerin. The versatility of this ingredient has already been recognized and used in various cosmetic face masks currently being marketed in Asia, including leading brands like My Beauty Diary (Taiwan), Sephora (China), and Mediheal (South Korea). Floraesters K-20W Jojoba offers a naturally-derived, functional platform for nonwoven cosmetic face masks. Formulations that include Floraesters K-20W Jojoba can provide a number of beneficial attributes to skin including increased hydration, elasticity, and firmness, reduction of pore size and fine lines, as well as enhanced consumer preference.