Svetlana Uduslivaia

Head of Research, Euromonitor International

Svetlana Uduslivaia is a head of tissue & hygiene research at Euromonitor International. Svetlana is based in Euromonitor's Chicago office. In her role, Svetlana manages the tissue & hygiene industry research globally and coordinates the work of research teams across Euromonitor's offices worldwide. In her previous roles with the company, Svetlana managed Euromonitor's research program in Canada across a number of industries. Svetlana started her career at Euromonitor over 14 years ago as a country analyst for Canada and was located in Montreal, Quebec. Svetlana has a Master degree in Sociology from Lancaster University, UK, and Central European University (Hungary) and a Bachelor Degree in History from Moldova State University.

Global Wipes Marketplace: Trends, Challenges and Opportunities in Retail and Institutional Settings

With US$11 billion in retail sales alone in 2015 and still a significant unmet potential globally in retail and away-from-home (AFH) spaces, wipes is certainly a category of interest for the disposable hygiene industry. At the same time, current state of consumer and the marketplace presents a number of challenges, from saturated baby wipes category in the developed markets to significant price pressures in the emerging and developing markets.

• Euromonitor presentation will reveal the key global wipes trends and the fastest growing markets, including 2016 and the expected performance through 2021.

• The presentation will first discuss key trends in retail, contrasting developed and developing markets, with analysis of demand drivers behind the category performance, innovation and product segmentation, pricing pressures.

• The presentation will then address the dynamic in the institutional channels to put into perspective current and future demand for wipes in the AFH segment. This demand is shaped in no small part by the changing institutional landscape, including structural changes. Understanding the dynamic within the institutional channels is the key to assessing future risks and opportunities for wipes in the away-from-home segment.