Tara Thompson

Senior Director Of Fragrance Business Development & Fragrance Sales, Flavor & Fragrance Specialties Inc.

As Senior Director of the Fragrance Division at FFS, Tara is responsible for business development and managing the fragrance sales and marketing efforts of the organization. Tara started in the industry in 1988 as an applications chemist. Through the years her responsibilities include positions as Director of R&D (Avon Products), to VP of Evaluation and VP of Fragrance Sales at fragrance suppliers.  Her experience on both the finished goods and supplier side of the industry developing global, regional and local products provides a broad understanding of the marketplace.  Her category expertise covers Fine Fragrance, Personal Care, Color Cosmetics and Air Care. Tara obtained a BS in Chemistry from CUNY and graduate courses at Simmons College. 

Connecting with Consumers: Understanding the Value of Trends in New Product Development

In the wipes category, understanding consumer trends is an essential piece to the success of innovations and new product launches. In order to stand out in today's marketplace, fragrance remains one of the most basic and powerful components in promoting new products. A trending fragrance moves your new product from good to great. We will take you through the journey of trend tracking, identifying the most critical pieces to consider when pursuing new development ideas.