» » » Steven Gregg

Executive Director, National Association For Continence

Joining at the start of 2014, Steve brings a wealth of business experience to the leadership of the NAFC. During his career he has focused on helping companies to drive profitable growth through the creation of mutually beneficial relationships between companies and their stakeholders, partners and customers. His goal-oriented approach provides foundation for the productive alignment of business strategies and tactics to key business challenges and opportunities.

Prior to joining NAFC, Steve led marketing and communication initiatives within the pharmaceutical, healthcare, consumer packaged goods and technology industries for over twenty companies. His career has ranged from scientific investigation for a global sports beverage to global brand management for Fortune 100 companies. In terms of philanthropic interests, Steve has served on the board of directors of the International Swimming Hall of Fame as well as provide strategic guidance to Swim Across America, an organization dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events.

Steve joined the world of business from a faculty position at the University of California at Berkeley (where he received his Ph.D. in exercise biochemistry-physiology). His bachelor's degree is from North Carolina State University, and his master's, the University of Arizona. Beyond academic and professional sphere, Steve is an accomplished swimmer. During his swimming career, he has medaled in nearly every major world event, including two World Aquatic Championships, the Pan-American Games, the FINA Cup (now know as the Pan-Pacific Championship, and the Olympic Games.

AI Standards - Mission Impossible or Not

It was been reported that nearly 80% of patients in assisted living (and possibly in the home care environment) need adult incontinence products. For many, Medicaid reimburses the costs of these products, but with the ongoing pressure to reduce costs, many states and managed care organizations are looking for cheaper and cheaper options. Creating and gaining adoption of the NAFC Quality Performance Standards is important to ensure patients have access to quality products. However, to increase adoption our challenge must be to “prove” the relationship between quality and health outcomes. Using inferior products have been shown to increase healthcare costs due to more frequent accidents, increase staffing resources due to the need for additional changes. But we must imperially demonstrate the link between quality and healthcare outcomes like skin dermatitis, UTI’s, and even falls.