» » » Diana Sheehan

Director, Kantar Consulting

Diana leads strategy and execution for the KRIQ.com platform. She also serves as a subject-matter expert and speaker for global retail trends, with an emphasis on grocery, food service, and U.S. shopper insights. Before joining Kantar Consulting, Diana held several positions in account management, category management, and consultative market research at ConAgra Foods, General Mills, and Mintel. Throughout her career, she has worked across retail channels and categories, developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. Diana is frequently cited in the national and trade press, including The Wall Street Journal, Chicago Tribune, CNBC, and Marketwatch. She is a 2nd time speaker at INDA’s HYGIENIX Conference! Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.

The Evolving Role of Private Label in a Branded Retail World

As retailers like Aldi, Trader Joes, and Lidl grow share, we see the role of private label changing drastically in the US. Retailers are embracing private label as both a way to win the price game, but also to differentiate themselves versus competition. The question for manufacturers - when do you embrace the private label paradigm and when you fight it? In this session, we will explore:

• Trends in private label across channels
• Retailers evolution of their private label strategy and how that differs between edible grocery and non-edible grocery products
• Shoppers perceptions about private label and how they are evolving over time
  
• Best in class examples of retailer + manufacturer private label collaboration