INDA LOGO

Lenzing Nonwoven Fibers at SINCE in Shanghai

From 23rd to 25th October 2013 SINCE in Shanghai will unite nonwovens experts from all over the world. The professional platform provides an ideal opportunity for Lenzing to present innovative botanic fiber solutions.

TENCEL® and Lenzing Viscose® combine ecological responsibility with functionality. The increasing interest in sustainable fibers for nonwoven applications paves the way for Lenzing to pursue a growth strategy with a strong focus on Asia.

Successful through expansion
Lenzing has been successfully established on the Asian market for many years. “We already attached great importance to this emerging up-and-coming region at a very early stage and have been manufacturing high quality fibers at PT South Pacific Viscose, our Indonesian site, for three decades. During this time we have continually expanded in order to meet the future demands placed upon the value chain”, says Wolfgang Plasser, Vice President and General Manager Business Unit Nonwoven Fibers. The Indonesian subsidiary of Lenzing operates five production lines and is thus the largest viscose fiber plant in the world at the present time.

The second production facility in Asia for Lenzing Viscose® is located in Nanjing (China). “We have been setting new quality standards in China since the plant first commenced operations in 2007. This site is also continuously expanding in order to fulfill the ongoing increase in demand on the Chinese market”, Wolfgang Plasser adds.

Performance makes a persuasive case
Lenzing fibers are naturally absorbent and pure like the cellulose they are made from. TENCEL® meets even the most stringent demands, due to the fact that the fiber cleans reliably and is particularly soft to sensitive skin. Lenzing fibers are ideally suited for demanding applications such as wipes, facial masks as well as hygiene and medical products. In addition, they optimize the performance of technical applications.

Focus on sustainability
TENCEL® and Lenzing Viscose® are based on the renewable raw material wood and are completely biodegradable after use. “In the spirit of ensuring a future worth living for coming generations, sustainability is more than just a trend”, states Elisabeth Stanger, Marketing Director of the Business Unit Nonwoven Fibers. “Consumers are relying on high quality products which combine performance with ecological responsibility. We are supporting this development with the goal of strengthening the trustworthy brand image of TENCEL® and Lenzing Viscose® along the value chain within the context of an intensive cooperation with our customers”, she explains.

The Lenzing team looks forward to your visit at the Lenzing booth no. N10 at SINCE.

TENCEL® is a registered trademark of the Lenzing Group.

Business Unit Nonwoven Fibers is part of the Lenzing Group

The Lenzing Group
The Lenzing Group is a world market leader with headquarters in Austria, production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality man-made cellulose fibers and is the leading supplier in many business-to-business markets. The portfolio ranges from dissolving pulp, standard and specialty cellulose fibers to engineering services.
Lenzing quality and innovative strength set global standards for man-made cellulose fibers. With 75 years of experience in fiber production, the Lenzing Group is the only company worldwide combining the manufacturing of all three man-made cellulose fiber generations on a large industrial scale under one roof – from the classic viscose to modal and lyocell (TENCEL®) fibers.

The success of the Lenzing Group is based on a unique combination of consistent customer orientation together with its leadership in innovation, technology and quality. Our successful specialization strategy and an outstanding cost position are the basis for our economic strength.

Lenzing is committed to the principle of sustainable management and very high environmental standards.
Lenzing’s core business fibers is complemented by our activities in the business fields engineering.