BabyBackups Earns 2015 INDA Visionary Award
Diaper extender designed by frustrated parents proves first real solution to stop diaper blowouts
PITTSBURGH, PA, December 08, 2015 – Patented diaper blowout solution BabyBackups™ has once again impressed, this time taking home top honors, The Visionary Award, at Hygienix 2015. Awarded by INDA, the Association of the Nonwoven Fabrics Industry, The Visionary Award recognizes and rewards innovation in new consumer personal care products.
BabyBackups was announced as a finalist in September and beat out the competition by offering a new take on an ongoing problem, diaper blowouts. Utilizing a hypoallergenic, wedge-shaped pad, BabyBackups fits securely to any diaper brand to effectively absorb and contain excess liquids, eliminating messy clean ups and ruined clothing.
“New parents have so much going on that the last thing they should have to worry about is an ineffective diaper,” said Steve DeFrancesco, President, Sienabena, LLC. “And really, that’s why we developed BabyBackups; my wife and I were tired of dealing with this problem and knew we weren’t alone. When we developed BabyBackups we never imagined that it would catch on so quickly. Being nominated for The Visionary Award was completely unexpected, and then to have such a large group of our international peers pick BabyBackups as the most innovative product of the year was an unbelievable honor.”
Alongside BabyBackups were finalists from leading manufactures, including Proctor & Gamble and McAirlaid’s. Finalists were selected from various categories such as disposable diapers, feminine hygiene products, adult incontinence products, medical/wound care products, and personal care wipes.
“The Visionary Award® recognizes new consumer products that expand the use of nonwovens and demonstrate uniqueness, novelty, and technical sophistication,” said Dave Rousse, INDA President. “There were many nominees for 2015 from which we narrowed the field to three finalists to present to the attendees at HYGIENIX: The Premier Event for Absorbent Hygiene & Personal Care Products. Professionals in this industry voted BabyBackups™ as the winning product, and we are pleased to see Sienabena, LLC and its BabyBackups product recognized by others in the industry for this ingenious new product.”
Whether it’s at home or on the go, BabyBackups are the ultimate protection from messy diaper blowouts. They can be quickly and easily added to any existing diaper brand for maximum blowout protection. Parents can use them any time they need some peace of mind; whether it’s on a flight, a long car ride, to protect that beautiful outfit on that special occasion, a quick trip to the mall, or just for some added protection at night.
About INDA
INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of member companies in the nonwovens/engineered fabrics industry in global commerce. Since 1968, INDA events have helped members connect, learn, innovate, and develop their businesses. INDA educational courses, market data, test methods, consultancy, and issue advocacy help members succeed by providing them the information they need to better plan and execute their business strategies. For more information, visit www.inda.org, or download the INDA mobile app for immediate updates.
