Bostik Presentation to Focus on Adhesives’ Role in Consumer Perceptions of Disposable Hygiene Products at OUTLOOK Asia 2014 Conference
Wauwatosa, Wis., October 30, 2014
Bostik will share its global expertise on the role that adhesives play in consumers’ evolving perceptions of disposable hygiene products at OUTLOOK 2014, Asia, Nov. 26 – 27, 2014, Singapore.
Heidi Wang, Bostik Asia Market Manager, Global Nonwovens, and Dr. Christophe Morel-Fourrier, Global Technical Marketing Manager, will examine the role adhesives play in achieving softness, breathability, wetness indication and less odor.
In the presentation, Wang will cover areas of growth and challenges in mature and emerging markets such as cultural/regional preferences associated with odor sensitivity, softness and breathability, while Morel-Fourrier will address the way adhesives can contribute. Both will also discuss the latest trends in technology, materials and processing to meet consumer expectations.
Wang has more than 12 years of experience in the hygiene market including technical, key account management, sales and marketing. Morel-Fourrier, who holds a doctorate in organic chemistry, has worked in the adhesive industry for more than 20 years holding various positions in product development, technical support and R&D management in France and the UK. In his current role, he works with the Bostik team in the development of innovative, new technologies for the global hygiene market.
The presentation is scheduled for Wednesday, Nov. 26, at 11:00 a.m.
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About Bostik’s Global Nonwovens Business Unit
An industry thought leader, Global Nonwovens creates smart, innovative adhesive solutions for the disposable hygiene industry worldwide, including solutions for the most demanding applications of elastic and stretch. It leverages unmatched formulation expertise, testing capabilities and technology to develop smarter adhesives that do more, providing higher performance and more efficient operations for its customers.
About Bostik
Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets. For more than a century, they have been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape people’s daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With 2013 sales of 1.6 € billion, the company employs 4,800 people and has a presence in more than 50 countries.
Bostik is a company of Total.
