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Bostik Shares Insights About How Adhesives Can Improve Success in Reducing or Eliminating Fluff in Disposable Hygiene Cores at INSIGHT 2014

Wauwatosa, Wis., Sept. 8, 2014

Diane Toonen, Director of Global Strategic Marketing of the Global Nonwovens Business Unit of Bostik will discuss the important role adhesives play in reducing or eliminating core fluff in disposable hygiene products at Insight 2014, October 19-23, in Indianapolis, Ind.

“The fast-growing trend toward ever-thinner cores in disposable hygiene products requires producers to rethink the role of adhesives,” said Toonen. “One core adhesive will not fit all when it comes to making adjustments to fluff thickness. For core stability and overall performance, the adhesive choice, amount and application – as well as product design, materials and equipment – must be taken into consideration to create an optimal solution.”

In addition to adhesive’s role and impact in creating reduced-fluff or fluff-free cores, Toonen’s presentation will cover a variety of core integrity test methods and absorption performance considerations. Her presentation takes place at 2 p.m. on Monday, October 20.

From strategic development to implementation, Toonen directs the Bostik team in driving innovation and process improvement. With more than 23 years of experience in the disposable hygiene adhesives, she is responsible for the company’s marketing efforts in Europe, Asia and the U.S., in addition to the development of innovative marketing strategies for emerging markets.

Bostik recently launched a bold, new corporate brand, which features a gecko and the tagline “smart adhesives.” The gecko is renowned for its remarkable bonding abilities that allow it to cling to almost any surface, run up polished glass and support its entire body weight with a single toe.

Together, the gecko and tagline reflect Bostik’s leadership position in developing intelligent and innovative adhesive solutions that are robust, efficient and adaptive.
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About Bostik’s Global Nonwovens Business Unit
An industry thought leader, Global Nonwovens creates smart, innovative adhesive solutions for the disposable hygiene industry worldwide, including solutions for the most demanding applications of elastic and stretch. It leverages unmatched formulation expertise, testing capabilities and technology to develop smarter adhesives that do more, providing higher performance and more efficient operations for its customers.

About Bostik
Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets. For more than a century, they have been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape people’s daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With 2013 sales of 1.6 € billion, the company employs 4,800 people and has a presence in more than 50 countries.
Bostik is a company of Total.