Fred Lybrand

President, Elmarco, Inc.

Fred is President of Elmarco, Inc. where he is one of four team members responsible for running the business. He supervises global product development, marketing and sales in the US and Europe. He was part of the team that opened Elmarco's first international presence in 2008.

Tech Scouting in the Rolled Goods Industry

Abstract: The steps Elmarco takes to look down the road to evaluate potential technology platforms? Simply put, what is the decision making process you go through when you have to lay money down on what technology will the industry need from Elmarco in 3-, 5-, and 10-years? RISE attendees are looking for new technological developments that are near enough for their own businesses to take a risk on, but how do you--as a machinery manufactuer--do that when the horizon is much less defined?