INTC08

September 8-11, 2008 • Hilton Americas – Houston • Houston, Texas USA

New to INTC! Marketing Track

Nonwoven Markets & Applications II

Wednesday, September 10 • 2:00 p.m.– 6:00 p.m.
Moderator: Michael Thomason, Thomason Consulting

Walking the Line – Balancing Today’s R&D Expenses Against Tomorrow’s Need for Innovation

Robert Lovegrove, Eastman Chemical Company

  (45 mins)
  • Senior management is cutting today’s R&D budget without consideration for tomorrow’s need for innovative products.
  • Learn how to find the right balance that keeps ideas coming and stakeholders happy.

The Need to Advance Innovation—An Industry Challenge

Behnam Pourdeyhimi, The Nonwovens Institute

  (45 mins)
  • Just who are the innovators? Who is falling short?
  • Where are the breakthroughs coming from?
  • Decision-makers from both marketing and technical divisions must attend this presentation—it will change the way you do business.

Eco-Efficiency Analysis: Powerful Decision-Making Tool for Optimum Performance, Economy and Environmental Protection

Matthew Pickett, BASF Corporation

  • A tool to compare the ecological and economic efficiencies of alternative products, processes and technologies will be shared.
  • Resulting information can be used to support investment decisions, technology or product portfolio choices and facilitate communication.

INTC Conference Sessions