9:05 am - 10:00 am
Keynote: Retail Disrupted - The Amazon Effect
The Amazon Effect
In the last ten years, Amazon has changed the retail landscape – forcing retailers to adapt while completely resetting shopper expectations on convenience and value. The line between physical retail and eCommerce are no longer blurred; it has ceased to exist. In this new world of interconnected retail, it is our job to recognize, adapt, and learn new ways to connect with our shoppers in order to remain relevant. During this presentation, we will:
• Explore Amazon’s core strategy and priorities today and tomorrow
• Discuss how key national retailers are adapting their strategies to effectively compete against Amazon
• Learn how brands are changing their strategies to more effectively target key shoppers and support retailers.